The Coffee Music Project is a high-profile music artist competition that showcases emerging musicians while engaging a deep spirit of community among those who share a passion for great music and coffee culture.
Proceeds from the live rounds directly support Project Waterfall, a charity initiative to deliver clean water and sanitation to coffee-growing communities.
Photo: Ruby Confue, London 2017 Winner
Following a successful application, musicians are selected to participate in the live shows. All musicians who make it through to this stage will be required to write and perform an original song relating to the theme chosen for that specific city and year. The competition follows a tournament structure consisting of preliminary rounds; semi-finals and culminating with 8-10 contestants performing in the Finals. A panel of esteemed judges decides who goes through to each round and ultimately who goes through to the final. The audience also cast their votes, in hotly contested rounds, and their choices often sway the final decision.
Participants are judged by a panel of expert judges on the following criteria:
Appropriate vocal choices, register, tone, overall technical approach, vocal stability, clarity, style and delivery of lyrics.
Performers individuality and sense of self.
Performance quality and stage presence
Individuality, audience engagement and correct use of the microphone. Performers should also be self-engaged with chosen material. Overall presentation and style will also be taken into consideration.
Radio-friendly song with strong melody and lyrics.
The Theme Song
Each musician selected to go through to the live shows will be required to write and perform an original song with a connection to the chosen theme for the city and year.
Lyrical content and songwriting ability
Uniqueness, originality, creativity, imagination, melody and commercial appeal and overall likability will all be taken into account.
Social media engagement
All musicians who make it through to the live shows are encouraged to actively promote their involvement on social media and will be given a mark out of 10 for their efforts, and these votes often influence the final result.
At each of the live shows, the audience have the opportunity to vote for their top two acts. This will be used in the case of a tiebreaker.