The Coffee Music Project is a high profile singer-songwriter competition that showcases emerging musicians while engaging a deep spirit of community among those who share a passion for great music and coffee culture. The competition takes place annually in London and NYC and will be launching in Cape Town in February 2018.
Proceeds from the live rounds directly support Project Waterfall, a charity initiative to deliver clean water and sanitation to coffee-growing communities.
Following a successful application, musicians are selected to participate in the live shows. All musicians who make it through to this stage will be required to write and perform an original song relating to the theme chosen for that specific city and year. The competition follows a tournament structure consisting of preliminary rounds; semi-finals and ending with 8-10 contestants who will perform in the finals. A panel of esteemed judges decides who goes through to each round and ultimately who goes through to the final. The audience also cast their votes, and in hotly contested competitions their opinion could swing the final decision.
Participants will be judged by our panel of expert judges on the following criteria:
Judges will be looking at appropriate vocal choices, register, tone, overall technical approach, vocal stability, clarity, style and delivery of lyrics.
Performers individuality and sense of self.
Performance quality and stage presence
Judges will be looking for individuality, audience engagement and correct use of the microphone. Performers should also be self-engaged with chosen material. Overall presentation and style will also be taken into consideration.
Radio friendly song with strong melody and lyrics.
The London Song
Each musician selected to go through to the live shows will be required to write and perform an original song with a connection to London.
Lyrical content and songwriting ability
Uniqueness, originality, creativity, imagination, melody and commercial appeal and overall likability will all be taken into account.
Social media engagement
All musicians who make it through to the live shows are encouraged to actively promote their involvement on social media and will be given a mark out of 10 for their effort which will count towards the final score on the night.
At each of the live shows, the audience will have the opportunity to vote for their top two acts. This will be used in the case of a tiebreaker.